The study period covered 1 February 2022 to 31 January 2023. The study proceeded methodically in two steps: In a social listening process, texts on defined search terms were collected from several 100 million online sources and then fragmented and analysed in so-called processing using artificial intelligence. This involved examining which brand was mentioned with which topic (emotionality, pride, quality and trust) and in which tone of voice. It was important in the evaluation that a brand did not just shine on one topic, but performed well for all criteria.
All information on the study as well as the list of results can be found here: Strong brands - FAZ
