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PORR is strengthening its brand presence in the field of transport route engineering.

G-S Road Construction Ltd. becomes PORR Gussasphalt GmbH

 

With a unified brand orientation, PORR is laying the foundation for a targeted expansion of its market position in the transport route engineering segment.

 

© PORR

Dülmen/Münster, 3 December 2024 – PORR is known in Germany for technologically demanding construction projects and is considered a leading company in the industry. In order to set the course for future growth in transport route engineering, the subsidiary G-S Straßenbau GmbH from Dülmen (Westphalia) will operate under the PORR brand from the beginning of 2025. This measure is part of the comprehensive brand strategy that aims to strengthen the position of the PORR brand in the construction industry.

‘PORR is continuously adapting its structures to meet changing market requirements. By changing the brand identity of G-S Straßenbau to the PORR brand, we are taking a consistent step to expand our recognition and expertise in the core business of transport route engineering,’ said Claude Jeutter, Technical Director of PORR in Germany.

G-S Straßenbau GmbH, founded in 2001 and based in Dülmen (Westphalia), works throughout Germany for public and private clients in the field of asphalt renovation and new asphalt construction. Since 2022, it has been a subsidiary of PORR Verkehrswegebau GmbH. The renaming of G-S Straßenbau GmbH as PORR Gussasphalt GmbH on 1 January 2025 marks the expansion of PORR's brand presence in the field of transport route engineering.

Sustainable growth and continuity

‘With this brand integration, we are creating further conditions for growth in the increasingly demanding market environment of transport route engineering. This puts us in a strong position for the coming years. By integrating our subsidiary company under the PORR brand, we are focusing on continuity and sustainable growth,’ explains Ahmed Belkaied, Technical Director of PORR Verkehrswegebau GmbH.

The G-S road construction logo will be replaced by the PORR logo on the construction sites, but the construction processes will not be affected by the integration. ‘In the future, we will continue to focus on ensuring smooth processes and on maintaining the trusted and cooperative partnership with our business partners,’ emphasised Ahmed Belkaied.

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